The following is one in a series of ads put out by Christ Church, New Haven.  They have sparked quite the response on Facebook.  It’s interesting that I shared one of the ads and it received several “likes” mostly–though not totally–from younger folks, providing an example of the phenomenon discussed below. Check it out.

So, what is going on here?  In all, I have counted 150 or so “likes” on our page and on the pages of those that shared the ad along with lots and lots of comments.  It is rare that a piece of church media generates such a response.  It has obviously stricken a chord.

The interesting thing is that it was overwhelmingly younger folks sharing and liking the ad.  Those that expressed doubts or outright resentment were from another generation.  They seem angry that young people would find value in something they worked to undo.

via Worship like it’s 1099: Tradition, Liturgy, and “Relevance” « The Curate’s Desk.