This connects with the discussion of Spirituality below:

The folks who make up God as they go are side-by-side with self-proclaimed believers who claim the Christian label but shed their ties to traditional beliefs and practices. Religion statistics expert George Barna says, with a wry hint of exaggeration, America is headed for “310 million people with 310 million religions.”

via More Americans tailoring religion to fit their needs – USATODAY.com.